Do you really know what’ll drive your brand’s adoption? Do you really know what matters most?”
Sheila views brand development as an essential aspect of the commercialization process. It’s a view that makes more integral, competitive brands possible.
Sheila’s depth-defying vision developed from her firsthand experience as a brand strategist. As Chief Strategy Officer at her former agency, she was responsible for the ideation, development, and execution of marketing and promotion best practices. She led several teams that launched global brands for major pharmaceutical companies and provided strategic consultation in the areas of oncology, transplantation, autoimmune disease, dermatology, and gene therapy.
With her academic background in pharmacy and business, as well as diverse client-side experience, ranging from new product development and regulatory affairs to strategic planning and postpatent defense, Sheila’s vision goes far beyond deep insights to deliver a better brand-building perspective for specialty brands at any stage of their journey
As part of her own personal journey, Sheila enjoys sampling different cuisines and learning how to integrate them into her everyday cooking. She’s also a student of Korean martial arts.
A sharply honed strategy is a marketer’s best asset.”
Ask Larry what the business of building specialty brands is all about, and he won’t miss a beat. He’ll tell you it’s about accelerating the exchange of your product for money. His unwavering focus is to maximize your brand’s potential.
Larry’s perspective is the result of having viewed the healthcare industry through so many different lenses over time. He’s worked on the client side at G.D. Searle Pharmaceuticals, headed up strategic marketing at a prominent agency in Chicago, and launched a full-service global agency near Princeton, NJ, serving both large and specialty pharmaceutical companies.
Larry believes that phenomenal success is achieved not only through the growth and development of brands, but also through nurturing talent and cultivating genuine client relationships.
In his downtime, Larry applies his strategic sense to the tennis court, where he enjoys honing his topspin serve against unwitting opponents.
Vice President, Operations
Not because you have to. Because you want to.”
In the world according to Celine, that’s the crucial difference. It's the difference between mediocrity and excellence. She dedicates herself to fostering an environment that people want to be a part of, whether they are clients, employees, or business partners. Life's too short, she says, for anything less.
Celine is responsible for a lot of what goes on at Renavatio. She oversees the areas of project management, human resources, and finance. She works with each and every team member to make sure deadlines are met, invoices are accurate, and copy isn’t riddled with typos. She is one part anticipator and one part facilitator.
Celine is a veteran of the consumer and healthcare advertising business—Renavatio is the third agency she has launched from an operations point of view. She keeps coming back for more not because she has to, but because she wants to.
Celine’s knack for multitasking and coordinating carries over to her passion for entertaining and planning parties or events for family and friends.
Creative Director, Art
Hearts first, then minds.”
Ron isn’t interested in design that merely decorates the page or screen. As he sees it, creativity is about nothing less than capturing people’s hearts and minds. His ultimate goal: emotional engagement.
Ron has honed the art of emotional engagement as an art director and creative manager for both healthcare and consumer clients. He has worked on domestic and international brands in a wide range of therapeutic areas. Along the way, he has mastered the various tools in the creative toolbox. Print, point-of-purchase, direct-to-patient, video, direct mail, interactive, exhibit design—he knows how to use them all to tell vivid and compelling brand stories.
Ron’s work has received numerous local and national awards and has been published in The Best Medical Advertising and Graphics. Ron has served on the board of directors of the Philadelphia chapter of the American Institute of Graphic Arts.
When Ron isn’t busy overseeing creative, he’s busy overseeing his sons and several dozen other Boy Scouts on numerous camping expeditions throughout the tri-state area. From concepts to campfires, Ron’s got us covered.
Vice President, Client Services
Understanding the dynamic environment your brand will enter is essential to its success.”
Kathy has been marketing healthcare products for more than 25 years. Having worked a variety of large and small
life sciences companies, she has overseen both promotional and medical educational campaigns for a diverse range of therapeutic categories from immunotherapy, Alzheimer’s disease, diabetes, point-of-care diagnostics, and virology to OTC brands in women’s health, nutrition, and oral care.
As Director of Client Services, Kathy plays a central role guiding every account at Renavatio. Her deep experience, curiosity, vision, and unique way of thinking are essential as she provides strategic leadership on brands wherever they are in their lifecycle, from early-stage development through launch and mature-brand management.
Among her other interests, Kathy is an avid baker and cook. Her extensive array of cookbooks is only exceeded by her assortment of various types of flours, vinegars, and chocolate.
Vice President, Creative Director
When in Rome, be like the Romanians”
Making brands stand out in a crowd is Joe’s obsession (hence, his twist on ‘When in Rome’). His viewpoint is that differentiating a brand from the competition is what’s useful for the consumer—and better for the brand—especially if told with an emotional appeal.
Joe is continually conjuring award-winning concepts that connect emotionally with their audiences—and turn brands into household names. He started in consumer advertising, for Acura, Pizza Hut, Jiffy Lube, and more. He switched to pharma so folks would stop asking how a Physics major got into copywriting. He has launched a dozen or so drugs, made dozens more stand out to HCPs and patients, and mentored dozens of staffers into Creative Directors. Joe has worked from anesthesiology to zoology, and every -ology in between.
At home, Joe is in demand as a coach for lacrosse goalies. He has a black belt in Shotokan karate and, despite his age, somehow still moves like Spiderman as an indoor soccer goalie. He then ices his bruises while doing crossword puzzles in ink.
PhD — Vice President, Science and Early Commercialization
Out of clutter, find simplicity”
Growing up near the coast, Symon liked nothing better than turning over stones to see what he could discover. That curiosity has carried him on a lifelong path of discovery, starting with a BS in Physical Chemistry and a PhD plus postdoctoral study in enzymology and biophysics.
His desire for practical consequences of his inquisitive nature led Symon to 10 years at GSK, making important contributions in early phase small-molecule discovery across a range of therapeutic areas. He ultimately took on Program Leader roles in the programs that produced TAFINLAR and MEKINIST for oncology. He has authored multiple publications and presented research findings at international meetings.
Those skills now serve Renavatio clients well as Symon focuses on the challenges of maximizing the commercial potential of newly discovered assets. He is undaunted by the clutter and ambiguity that may face a new modality in search of a market position. In fact, Symon thrives on discovering simple strategies that drive understanding, differentiation, and adoption.
When not thinking about science or at the shore turning over stones, Symon is thrilled to focus his attention on a squash court or a golf course.
At Renavatio, nothing about us is typical. Ninety percent of our scientifically, strategically, and creatively talented experts have been in healthcare communications for at least 10 years, if not much longer.
This equates to the highest concentration of cross-disciplined, experienced leaders that you will find at any agency anywhere.
Our scientists uncover nuances hidden in plain view.
Our strategies drive brand adoption.
Our creative wins awards.
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